This is a short video tutorial on how you can use specialization as a business strategy to grow your DJ business, go full time as a DJ and/or travel more as a DJ. It’s one of the biggest changes I made in my career to help me do all of these things. What does specialization mean and how can it help you grow your bottom line?
MarketBusinessNews.com explains it best, “Specialization is a strategy developed by a business to focus on the production of a very limited range of products or services in order to gain maximum productivity, expertise and leadership in the targeted field. Companies that specialize say they get a better return on investment.”
What can your business specialize in to help attract a target audience? Some successful DJs specialize in a certain genre of music. Others specialize in a certain type of party; weddings, Mitzvahs, clubs, etc. In my area, there are a few DJ companies who “own” the Mitzvah market. I started out as a DJ assistant to a Mitzvah DJ when I was 16. I’ve helped run hundreds of Mitzvah’s, yet I rarely get hired as a Mitzvah DJ. Why? The entertainment companies in my area heavily market to Mitzvah clients and they’ve done what they call “cornered the market.”
How do you figure out the best way to specialize your business to make you the most profit?
First, I always feel the best way to be successful in anything is to use the talents and passions you already have. For example, I’ve always loved to dress up and entertain. Since I was young, my mom was always holding themed family parties and getting my siblings and me involved. I fell in love with creating unique experiences for events. It just seemed perfect for me to make this part of my DJ business and marketing strategy.
Two, it’s extremely important to understand it’s not just specializing in something that will grow your bottom line. In order to get the most return on investing in your speciality is to make sure there is the need for it. For example, if you love EDM, you wouldn’t want to market yourself as an EDM DJ in an area where there are primarily country music lovers. This doesn’t mean you can’t be an EDM DJ! It means you’d need to find an area where there is a need. Before I decided to specialize in unique events, I spoke to a number of people in my industry and in my local area. I then took a few test runs to see how well some of my events would go over. When I knew it was right and I had an audience, I then decided it was a good investment. I spent a lot time and money marketing my speciality through professional videos, images, sponsored events, and more.
I hope today’s video had some helpful information for you on how to grow your DJ business. Here’s looking forward to a very busy 2019 for all of us DJs! If you liked my video, don’t forget to Subscribe. Better yet! Sign up for notifications this way you’ll know each time I post a new video. Thanks for watching! – Michelle Lee (aka DeeJay Shelly).