Monthly Archives: January 2019

Wedding Venue Wednesday

This is “The Love List” by our female wedding DJ, DeeJay Shelly & The Michelle Lee Entertainment team! Combined we have over 30 years experience in the wedding industry. We want to be the resource for our newly engaged couples! As experts in the industry, we thought we’d share our list of favorite WEDDING VENUES with you. Each Wednesday we’ll feature one venue we love. If you visit one of our featured venues, please let them know we referred you! Thank you – Michelle Lee (DeeJay Shelly)

This week’s review: Palomar Philadelphia

What we love…

1) Unique decor! You’ll find this venue is ALIVE with “Art in Motion.”

2) Comforting vibes. It’s your home away from home!

3) Incredible city skyline views!

Check List!

Look & Feel: Artsy and trendy with a warm, cozy feel 

Location: Historic center city – one block from Rittenhouse Square

LGBT Friendly: Yes! The Palomar is dedicated to making everyone feel at home. 

Ceremony options:  YES! You have the top two floors (24th and 25th) as your private event space with amazing city skyline views!

Staff & Service: Extremely friendly and accomodating – starting with the valet!

First Impressions: Did someone build this hotel just for me? If you love art, you’ll feel the same way!

Parking: Same day parking is discounted for special events!

Hotels Close By: It is a hotel!

Michelle Lee’s summary:

What is most important to you when looking for the perfect venue for your wedding? Excellent customer service? Exceptional cuisine? A piece of history? A place where your guest can enjoy unique pieces of art? Amazing city line views? What if I told you there’s one place in Philadelphia where you could find all of the above?

The Kimpton brand is known for exquisite, historic and unique venues. I can tell you first hand, they didn’t settle for less with the Palomar Philadelphia.

As I drove up to the Palomar valet, I was greeted with warm welcome smiles from their valet staff. I thought to myself, “Wait a minute… I didn’t even step inside the venue and I already feel welcome?”  – HUGE.

Next, I entered the lobby. I immediately felt it was my “home away from home.” A projected TV screen on a gorgeous marble wall, cozy couches, and unique art pieces. Ok. I’ll come clean. I don’t have the marble wall.

If you follow me on social media, you know I love music and art. I was so impressed with the art pieces displayed at this venue. I learned the Palomar’s passion is “Art in Motion.” The works they display aren’t the kind you look at and move on – at least not for me. I became intrigued. “Where did it come from? Who created this?”

History buff? The Kimpton brand prides itself in finding unique, historic buildings and restoring them to the astonishing beauties they once were.

Foodie? Me too. I had THE BEST piece of Salmon I’ve ever had dining at Square 1682. I’m a pescatarian. Pretty much wraps up that section.

Views? If Philadelphia city line views are important to you – visit Palomar!

Your wedding venue is one of the biggest decisions you’ll make for your big day. I don’t expect you to go by my review alone. I will however encourage you to take a visit to Palomar. If you liked my review, it could be the the perfect place for your wedding.

Contact their Director of Catering, Gary Ted Abramson, for a site tour. Happy wedding planning!

Kimpton Hotel Palomar Philadelphia

117 South 17th Street, Philadelphia, PA 19103

Tel     1 215 525 9509

Fax    1 215 525 9494

Eml   Gary.Abramson@hotelpalomar.com

This is a short video tutorial on how you can use specialization as a business strategy to grow your DJ business, go full time as a DJ and/or travel more as a DJ. It’s one of the biggest changes I made in my career to help me do all of these things. What does specialization mean and how can it help you grow your bottom line?

MarketBusinessNews.com explains it best, “Specialization is a strategy developed by a business to focus on the production of a very limited range of products or services in order to gain maximum productivity, expertise and leadership in the targeted field. Companies that specialize say they get a better return on investment.”
https://marketbusinessnews.com/financ…

What can your business specialize in to help attract a target audience? Some successful DJs specialize in a certain genre of music. Others specialize in a certain type of party; weddings, Mitzvahs, clubs, etc. In my area, there are a few DJ companies who “own” the Mitzvah market. I started out as a DJ assistant to a Mitzvah DJ when I was 16. I’ve helped run hundreds of Mitzvah’s, yet I rarely get hired as a Mitzvah DJ. Why? The entertainment companies in my area heavily market to Mitzvah clients and they’ve done what they call “cornered the market.”

How do you figure out the best way to specialize your business to make you the most profit?

First, I always feel the best way to be successful in anything is to use the talents and passions you already have. For example, I’ve always loved to dress up and entertain. Since I was young, my mom was always holding themed family parties and getting my siblings and me involved. I fell in love with creating unique experiences for events. It just seemed perfect for me to make this part of my DJ business and marketing strategy.

Two, it’s extremely important to understand it’s not just specializing in something that will grow your bottom line. In order to get the most return on investing in your speciality is to make sure there is the need for it. For example, if you love EDM, you wouldn’t want to market yourself as an EDM DJ in an area where there are primarily country music lovers. This doesn’t mean you can’t be an EDM DJ! It means you’d need to find an area where there is a need. Before I decided to specialize in unique events, I spoke to a number of people in my industry and in my local area. I then took a few test runs to see how well some of my events would go over. When I knew it was right and I had an audience, I then decided it was a good investment. I spent a lot time and money marketing my speciality through professional videos, images, sponsored events, and more.

I hope today’s video had some helpful information for you on how to grow your DJ business. Here’s looking forward to a very busy 2019 for all of us DJs! If you liked my video, don’t forget to Subscribe. Better yet! Sign up for notifications this way you’ll know each time I post a new video. Thanks for watching! – Michelle Lee (aka DeeJay Shelly).